Archive for the ‘Copywriting’ Category
Your product salesletter is your point of contact with your prospective customers – And it is from your salesletter that your prospective customers decide whether or not they want to buy your product/service.
In order for your sales letter to be able to convert well (turning prospective customers into buyers), there are 4 ingredients your sales letter must have – And they are Attention, Interest, Desire, as well as Action:
Attention: You must first catch your prospects’ attention with an eye-catching headline. The headline can either specify a burning problem (that your product/service has solutions to), or one top benefit of your product/service that will help them with a burning problem.
Interest: Now that you have gotten your prospects’ attention (in that they are continuing to read your salesletter), the next thing you need to do is to continue to keep their interest going – And you can do so by elaborating some nail biting problems that your targeted market might have, as well as how it affected their lifes, etc. Afterwhich, you will want to tell them that you have an ultimate solution to all these nail biting problems (where you can introduce your product/service in general)
Desire: Next, you should tell your prospects WHY they should get the product/service that you are offering – This is where you need to overwhelm your prospects with a whole list of benefits of what your product/service can do for them. You will also want to picture them in a state after they have used your product/service to get them even more interested in it.
Action: People like to be told what to do. If you want your prospects to click on the “Buy Now” button to buy the product, tell them. Have a clear Call To Action at the bottom of your sales letter, and guide them through the ordering process. The easier you make it for your prospects to buy your product/service, the more likely they will do so.
The above is, in a nutshell, the basic elements of what a high-converting salesletter should have. Now that you have the gist of what is required, the next question would be how to actually do it…
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